Social media isn’t new, we’ve just forgotten just how effective it can be. Here’s an example my Wife shared with me. Grandma’s Direct Mail Program Throughout the 1960′s and into the 70′s, my dear grandparents owned and operated a resort on a small, quiet lake in northern Minnesota.  Grandma and Grampa were thirty-six miles from the [...]

Social networking isn’t just for the big guys anymore. WOM advertising happens a lot faster when you promote your self and ask others to help. If you are the best bakery in Chicago or Oak Park, ask your internet savvy friends to write about, or your blog or theirs. If they have a business, return [...]