Cutting corners with DIY marketing may seem like a good idea but it can be the most expensive decision you could ever make. Especially in a major market like Chicago. Developing your own marketing strategy and approach can be exciting and fun. Companies have access to a wealth of inexpensive technologies and techniques to experiment [...]

As a small or medium business owner, you know your customer better than anyone. But sometimes you are at the mercy of a marketing agency that doesn’t even bother to ask you. I’m talking to a potential client that was smart enough to ask me how I would approach their business. This particular prospect is [...]

Social media isn’t new, we’ve just forgotten just how effective it can be. Here’s an example my Wife shared with me. Grandma’s Direct Mail Program Throughout the 1960′s and into the 70′s, my dear grandparents owned and operated a resort on a small, quiet lake in northern Minnesota.  Grandma and Grampa were thirty-six miles from the [...]

Oscar Meyer is an example of a social media pioneer. I saw the Oscar Meyer weinermobile on the street today and had to stop, get a picture, a whistle and of course a hot dog. This is the second time in my life we crossed paths. I couldn’t help but morph into that seven year [...]

This Indiana airport is keeping our Chicago-based marketing agency on our toes. This is the third website we’ve created for them in the last six months and it makes navigating  around Griffith airport easier than ever. Based on strategies from Google’s wdyl beta site, everything you need to find is at your fingertips. Get directions [...]

Chicago Marketing Agency looks to improve good Google Rankings while retaining great Yahoo & Bing rankings Topics trending on the Internet include: making websites more engaging for the user. Relevant and interactive homepages improve conversion and we’re all for it. As part of Big Black pencil’s recent experiment is to make our home page more [...]

Beyond Big Marketing is going to take 30 days to make our site more interesting to the viewer and hopefully to Google. The wave of Search Engine Marketing is changing. Grab your Big Black Surf Board. We are going for a ride! Here is a benchmark of where we stand traffic with Google Analytics. Current [...]

In celebration of their 50th year of being master engine builders, G&N Aircraft is launching their new brand and website. www.gnaircraft.com. Located in Griffith Indiana, Paul Goldsmith, Owner and G&N have been providing quality aircraft engine overhaul repairs and custom engine replacements for customers throughout the country. The website features an automatic engine status update [...]

Why is this Chicago marketing agency and Chicago photographer offering marketing packages to small and medium sized local businesses? There is a greater need to promote a professional and quality image online now more than ever before. Beyond Big Marketing and Bart Harris Photography have bundled a unique marketing package that is an ideal “Phase [...]

We launched an events blog for one of our customers, On Site Sanitation. The  blog is designed to reach out customers looking for special events in Minnesota. The strategy is to drive traffic to our customer’s customers site. we are excited to help our customers help their customers. The events portal for On Site Sanitation [...]