Strategic Advice

When you hire a marketing company, you benefit from their experience and perspective from working on a variety of campaigns. For example, the agency will be able to recommend the right mix of marketing methods to make the most of your marketing budget. Rather than simply experimenting with various DIY marketing techniques, your competitors may benefit from having a cohesive marketing strategy. They will be able to set goals to bring in qualified prospects that sales can easily convert into customers. While you can hit on a winning strategy with DIY marketing, your competitors will already be miles ahead of you by that time by taking advantage of strategic advice from a marketing firm.

Does Your Marketing Work?

There’s an old saying in advertising – “half the money spent on advertising is wasted, I just don’t know what half.” That’s especially do with DIY marketing efforts which combine trying a wide variety of techniques without any systematic effort to determine what works. With the right guidance and analysis, companies can run a few marketing tests to determine the best way to reach their customers. Following an analysis of this data, a Chicago marketing firm can advise you on the best way to further expand your campaign.

Look Ma ... I'm a web designer!

Keeping Up With New Marketing Methods

Staying informed on all the important developments in your industry is challenging. What about the latest marketing efforts? Do you understand how Google operates and makes it presence felt on the Internet? Do you have a strategy to make use of Groupon to win new customers (or are you going to lose money with Groupon like this British bakery)? When your business has a trusted marketing advisor on hand, staying informed on the latest marketing trends becomes much easier. It’s too easy to be carried away with DIY marketing excitement and lose valuable money and time. That’s why so many businesses hire marketing advisors to find marketing strategies that make sense for them.
If you’re tired of seeing your competitors gain more and more customers, contact Beyond Big Marketing to see how we can help you address your marketing needs. To grow your business, hire us to develop a marketing campaign that meets your needs. The longer you wait, the longer your competitors will continue to grow and obtain market share.

Expert Opinions

Next week’s blog posts will be posts from smart people who know a lot about professional photography, professional SEO strategies, professional web development, professional marketing strategies, and professional content development. They share stories on the drawbacks of DIY Marketing.

Convert your customer before their coffee is cold!

Did you know that almost half of Americans own a smartphone? According to Nielsen, 44% of Americans had a smartphone as of December 2011, a significant increase from 2009 when less than 20% had a smartphone. In certain demographics, smartphone usage is even higher -  64% of those aged 24 to 34 own a smart phone (the percentage rises to 53% for people 18-24). As a mobile device with Internet connectivity, smartphones represent a major mobile marketing opportunity. But how can your business make the most of this technology to connect with customers and bring in more business? There are a variety of strategies and tactics available to make the most of mobile marketing, Chicago companies are increasing in need of Beyond Big Marketing’s services. Depending on the your marketing objectives, SMS marketing, mobile website optimization and app development can all play a role in building up your business.

SMS Marketing

SMS messages, also known as text messages, remain one of the most popular ways to use smartphones. Most mobile phone users are familiar with using text messages to communicate with friends and families, but did you know that you can use this technology to connect with customers? How? First, add mobile phone numbers to your customer database and ask for permission to send text messages. Then with the right technology, you can send out brief messages for an upcoming sale or new product release. If you anticipate demand exceeding supply, you can also request your customers reply to place a reservation. By encouraging customer replies (e.g. “text FRIDAY_COUPON to reserve your reservation”), it is easy to track the results of this strategy. Since almost all cellular phones have SMS or text message capability, SMS marketing has great potential. It is a great way to expand into mobile marketing; Chicago companies have much to gain by implementing this strategy.

Mobile Website Optimization

In contrast to SMS marketing, optimizing your website for smartphones is a long term strategy. Why invest in optimizing your website for smartphones? Websites that do not offer smartphone optimization are difficult to read and use for smartphones. If your customer cannot easily find your address, contact information, hours and other information on their smartphone after finding you through a search, they may simply give up on you. Should you use this type of mobile marketing? Chicago businesses can contact Beyond Big Marketing for an assessment of their mobile marketing strategy. Without a marketing agency, Chicago companies can end up spending money on marketing strategies without a clear plan in place to increase sales.

Dr. Cohen is also a surgeon with vision. Beyond Big Marketing met with Adam in August to discuss marketing and branding strategies. After creating a strategic brand and marketing plan and reviewing their website checklist, we created the logo, brochures, letterhead, business cards, a website and a mobile website.

Reach out and touch someone.

This is an example of  a wonderful client with great focus and trust. This is also an example of an innovative business  partnership that drives a fully integrated marketing and social media strategy to its fruition.

The added value to the customer was the entire cost of this marketing campaign was less than what you might expect for a simple logo design from one of those big marketing agencies.

Please visit the site. We’d love to get your feedback.

Hello Beyond Big Marketing

Our clients have grown beyond Chicago to include: Wisconsin, California, South Carolina, Indiana, Minnesota, Michigan, Mexico and the UK.

As our client list grew, their need for more innovative marketing strategies has also evolved and grown.

To meet these challenges, we’ve grown beyond creating web sites, printed materials, marketing, traditional design, and search engine optimization to include: naming, branding, mobile websites, mobile applications, social media campaigns, customer personas and one-to-one marketing plans.

As our thinking has expanded, our targets have become more focused.

We embrace the new challenges that the growing global village inspires, we hold fast to the commitment of quality, service, measurable results, and inspiration that helped Big Black Pencil grow to what it is today.

Beyond Big Marketing will lift customer expectations beyond existing marketing concepts to a world where we can quickly grow their brand and business ahead of their competition, one customer at a time.

Bart Harris Photography and Beyond Big Marketing have created a marketing package just for you. It includes digital image capture of your artwork, a personal website, 1000 post cards, an online press release. & and a search engine optimization plan for as less than $1,100.

Just ask Linda Boardman, Oak Park fine artist, how she likes her new website and marketing materials.

Quick ... Where's your phone book ... It's your phone!

It breaks my heart when I see small and medium sized Chicago businesses using expensive outdated media to grow their business. Take a look at the innovative social media and online marketing options that Beyond Big Marketing has to offer. You don’t need to outspend your competition. You just need to outsmart them. Contact Mark Cramer at 312-437-4332 for a FREE marketing consultation.

I went into U.S. Cellular on 800 West Washington in Chicago. I asked Robert Goldsborough to send a fax for me. This is not a service they offer and they did not need to do this. But … they did and now I’m a happy customer.

Beyond Big Marketing Believes in U.S.Cellular.

Save energy and save money

Teda Jenkins provided the copy for the site and Marilee Popovich was the design lead on this.

Does your Chicago marketing agency improve your performance and save you energy?

If not, contact Mark Cramer 312-437-4332 and lets get started.

Visit www.eco-screens.com today and start saving money on your energy bills today!

Fastest Internet in Chicago

They are used to five star service and quick turnaround. But more importantly, they wanted a marketing agency that understands how to market Chicago-based businesses. Their logo is the first step in their marketing rebranding.

If you’re looking for quality marketing at a fair price, contact Beyond Big Marketing for fast results for your marketing campaign.