Developing an effective online marketing strategy requires careful thought and reflection about your company and your goals. For example, does your company aspire to join the Fortune 500? Or would you prefer to remain a small to medium sized business that maintains close contact with your customers and clients? Some Chicago Businesses do not consider [...]

Did you know that almost half of Americans own a smartphone? According to Nielsen, 44% of Americans had a smartphone as of December 2011, a significant increase from 2009 when less than 20% had a smartphone. In certain demographics, smartphone usage is even higher -  64% of those aged 24 to 34 own a smart [...]

The Beyond Big Marketing website has been up since Thanksgiving. As many of you know the old company name was Big Black Pencil and the SEO rankings were pretty strong for the bigblackpencil.com. website.  One of our big concerns has been to retain and improve our search rankings for non-branded search terms on Google, Yahoo [...]

As a small or medium business owner, you know your customer better than anyone. But sometimes you are at the mercy of a marketing agency that doesn’t even bother to ask you. I’m talking to a potential client that was smart enough to ask me how I would approach their business. This particular prospect is [...]

Oscar Meyer is an example of a social media pioneer. I saw the Oscar Meyer weinermobile on the street today and had to stop, get a picture, a whistle and of course a hot dog. This is the second time in my life we crossed paths. I couldn’t help but morph into that seven year [...]

Will you go to the prom with me? Do you remember when you were in high school and people would ask you to vote for them for this or that? Or would you “like” me or “follow” me? Social media marketing often includes a mixture of democratic content and manufactured popularity. How can you provide [...]

Take a look at www.zuzupedals.com. ZuZu Pedals is  a great website for a great new company in Port Washington. Ride along the lake front on a cool rented cruiser or stop in for a yoga class or a cool t-shirt. But make sure to stop in for sure! This small business web site features eCommerce, [...]

It is critical for Google’s search engine  to provide users witth relevant results and a great user experiences. Quicker load times help improve your customer’s experience. Take a look at this page to check on your website. If you want your website to be optimized for usability, contact Beyond Big Marketing and find out how. [...]

Chicago Marketing Agency looks to improve good Google Rankings while retaining great Yahoo & Bing rankings Topics trending on the Internet include: making websites more engaging for the user. Relevant and interactive homepages improve conversion and we’re all for it. As part of Big Black pencil’s recent experiment is to make our home page more [...]

Beyond Big Marketing is going to take 30 days to make our site more interesting to the viewer and hopefully to Google. The wave of Search Engine Marketing is changing. Grab your Big Black Surf Board. We are going for a ride! Here is a benchmark of where we stand traffic with Google Analytics. Current [...]