Michael,

Your question revolves on how to track page views and whether this book is right for a novice. It depends on your interest and desire to manage your own business.

The book, Advanced Web Metrics with Google Analytics  allows you to have a better understanding on how to use GATC Google analytics tracking code and understand the basics of visitor data and can also help you understand and customize the GATC to meet your tracking needs. While this information falls into he advanced implementation section, the book is clearly written and offers helpful notes that stand out and briefly describe common requests and specific information on how to customize the tracking code.

I hope this is helpful information, If your business and website traffic is important to you, this book will help you better understand your website traffic. Here’s another thought. If you want to get Free website analysis, go to www.bigblackpencil.com and fill out the contact form and write your URL and FREE website analysis in the comments box. We will send you a high level report on your rankings and website eye tracking.

Elevate your ranking

Internet Marketing period responded by optimizing Beyond Big Marketing’s paid search campaign. Imagine what this new partnership can mean for your Chicago based business. Contact Beyond Big Marketing for all of your marketing needs.

Your web developer needs to understand how to make your site visible to your customers and needs to understand how to make your site display properly on all browsers. The also need to be able to construct your site to make content visible to spiders. It is also important for them to create Google (XML) site maps to give the spiders a clear path on how to crawl your site. Ask Oliver; He knows how to make your site visible and convertible.

Information Architects decide the navigational structure and help organize the pages of your site so visitors can find what they want at the click of a button. If your customer is looking for a Chicago business that offers marketing solutions, they better be able to find what they are looking for in one click from the page they visit. The IA is responsible for the site map and works with the developer to develop strategies to help spiders index more pages of your web site. As far as conversion, once your customer finds what they want, they better be able to contact you immediately from that page.

The metrics specialist at Beyond Big Marketing is the keeper of the stats. They analyze your website traffic and the metrics of your organic and paid search engine programs. They have quantitative skills that allow them track trends and help identify when trends are statistically significant.

We have a team of technologists at Beyond Big Marketing. Mark, Oliver and Rob work together to ensure that your customers, browsers and spiders find exactly what they are looking for. If you want us to check under the hood of your website and give you our technical opinion, give Mark a call at 312-437-4332, he’ll be happy to help.

1. Have your marketing agency create a blog (web log) for your company to let people know about your products or services. Once your blog is online, you will be able to begin a two way communication with your customers. Be creative, timely and write about things that you believe your customers will find interesting. Ask them to comment and post their comments on your blog. When you write about your company, and link to information that your customers find useful, you create a buzz. Best of all, once your blog is up and optimized correctly, you will be able to create user generated content as often as you like, without contacting your marketing agency each time you want to make a change.

2. Find a marketing agency that understands social media and can help you increase visibility of your brand. You don’t have to outspend your competition if you have the right marketing agency. Outsmart your competition and contact Mark Cramer at Beyond Big Marketing. Big Black pencil is a Chicago-based marketing agency specializing in small business marketing, advertising, branding, social media, traditional marketing and website design.

There are over a million search results.

The top 4 listings are:

www.projerseys.com
www.projerseysports.com
www.procyclingjerseys.com
www.jerseypro.com

These companies knew what they were doing when they named their companies or purchased their URLs. Sometimes some interesting results can follow.

bigblackpencil.com’s core business model is small business marketing agency Chicago.

Google “Small business marketing agency Chicago”We rank #3

That’s not bad, considering that the URL doesn’t contain any of those words.

Now Google “Black business marketing Chicago” We rank #1

Not our business model, but a business we are we are equipped to handle.

How did we get there?

Our URL didn’t hurt.