Developing an effective online marketing strategy requires careful thought and reflection about your company and your goals. For example, does your company aspire to join the Fortune 500? Or would you prefer to remain a small to medium sized business that maintains close contact with your customers and clients? Some Chicago Businesses do not consider [...]

Digital cameras have come a long way, but the person behind the lens can make a big difference. We all agree the days of $10,000 a day photo shoots are in the rear view mirror for most businesses in Chicago but I can remember when there was a sea of talented shooters in the photography [...]

The Beyond Big Marketing website has been up since Thanksgiving. As many of you know the old company name was Big Black Pencil and the SEO rankings were pretty strong for the bigblackpencil.com. website.  One of our big concerns has been to retain and improve our search rankings for non-branded search terms on Google, Yahoo [...]

For 6 years Big Black Pencil has been creating innovative marketing strategies for Chicago-based small and medium-sized businesses. Our clients have grown beyond Chicago to include: Wisconsin, California, South Carolina, Indiana, Minnesota, Michigan, Mexico and the UK. As our client list grew, their need for more innovative marketing strategies has also evolved and grown. To [...]

As a marketing agency in Chicago, we work for all sorts of clients. The main goal is to make them profitable. But it’s OK to have some fun along the way.Bouse House is in the portable toilet business. There I said it. If you live in the Cape, Islands and Southern Massachusetts you already know [...]

As a small or medium business owner, you know your customer better than anyone. But sometimes you are at the mercy of a marketing agency that doesn’t even bother to ask you. I’m talking to a potential client that was smart enough to ask me how I would approach their business. This particular prospect is [...]

Michael was wondering about his web tracking codes and how to better understand them … Michael, Your question revolves on how to track page views and whether this book is right for a novice. It depends on your interest and desire to manage your own business. The book, Advanced Web Metrics with Google Analytics  allows [...]

Well that’s not exactly true. Beyond Big Marketing recently teamed up with Crane Composites to make their website dream, a reality. Their website was well thought out and well designed. The problem was, like many large companies, the site needed to function in IE6 along with most current browsers. The site was ready for development [...]

We launched an events blog for one of our customers, On Site Sanitation. The  blog is designed to reach out customers looking for special events in Minnesota. The strategy is to drive traffic to our customer’s customers site. we are excited to help our customers help their customers. The events portal for On Site Sanitation [...]

Eco-screens help customers save energy and save money too. Eco-screens is an air conditioner filter that works in a completely different way. It wraps on the outside of the unit to keep the inside free of particles that shorten the life of the unit plus they come in custom designs to beautify your landscape. Teda [...]