Welcome to the sandbox. Take a look around and post your comments. We want to learn more about you as we share information about successful strategies for marketing your business in Chicago. Your feedback is welcome. Our website will evolve to meet our customer’s interests. Yours should too. Send along your website URL along with [...]

Paid Placement programs are the microwaves of the Internet. Google Adwords can literally thrust your website to the front of the search engines. Google provides you with a captive audience and displays a list of their selected advertisements on the top of their search page. These ads link directly to your website or landing page [...]

When I search I try to be as specific as I can be. I regionalize my search if it is applicable, and identify my search criteria by a branded search term or a product specific search key phrase. But everyone searches differently so here are some things to remember when you are looking to optimize [...]

I’m blogging for a school assignment today. Instead of blogging about small business marketing, as I usually do I decided to write about a new blog I discovered. It’s called blog fun spot. I turns out that their fun is really big business. It is really a link farm of ads by Google and all [...]

The Internet is largest threat to copyright since it began. The Internet, by design, shares information, much of it protected by copyright. Everything from news stories, software, novels, screenplays, graphics, and pictures can be copyrighted. When you decide to create your own website or design a website for others, learn about the laws that you [...]

Marketing and advertising has never been easier for small businesses in Chicago, or in other parts of the world for that matter. When the economy is tough, you can lean on your marketing agency to help your small business, or you can try to make some marketing decisions on your own and become your own [...]

You have to buy this book!!!!! Beyond Big Marketing is a small business marketing agency in Chicago. We learn many of our marketing strategies from the very best . Today I learned something about Steve Krug, author of Don’t Make Me Think. I recently visited his web site and thought I had uncovered a usability [...]

Social networking isn’t just for the big guys anymore. WOM advertising happens a lot faster when you promote your self and ask others to help. If you are the best bakery in Chicago or Oak Park, ask your internet savvy friends to write about, or your blog or theirs. If they have a business, return [...]

Talk to your marketing agency about how you can make your Chicago business website become more visible. There are two ways that you can improve your website visibility. 1. Have your marketing agency create a blog (web log) for your company to let people know about your products or services. Once your blog is online, [...]

Ask your marketing agency these 5 questions before you give them your small business marketing business. If we come on board, where do we fit in your client roster in order of billing? How do you measure your clients success? Do you have integrated marketing experience? for whom? and what were the results? Can I [...]