Does your Chicago marketing agency know the difference between a writer and a content developer?
Sunday, 23 May 2010 by Mark Cramer
Writers are different from content providers, especially when it comes to web.
At Beyond Big Marketing we know the difference between a writer and a content developer. You need to find a great writer that also knows how to write content for the web. When we write content for the web, we create an excel spread sheet that identifies the targeted keywords for each page. Then we write the title tags, H1 Tags, and copy based on 3 or 4 key phrases per page.
Copy with a purpose
Then we look at the copy to make sure that the content is compelling for the reader.
There’s a lot going on for the content developer, Just ask Kevin. they have to work hand-in-hand with the metrics specialists to make sure that what they write is what people are looking for. They have to accomplish a lot of stuff behind the scenes.
If they do their job well, your website is more profitable.
That’s just one of the marketing strategies we use for our Chicago-based businesses. Let us take a look at your website and we’ll show you how to increase traffic and conversion on your website.
