Don’t fall into small business marketing hibernation!
Saturday, 27 October 2007 by Mark Cramer
This year, don’t fall into small business marketing hibernation!
As seasons change, sometimes your business marketing requirements change.
The beauty of being a small business in Chicago is, that customers use seasonal triggers to start new purchase decisions.
Russo’s Pools and Spas does great business in the early spring thru late summer with their swimming pool and spa items. It’s the fall now and traditionally business has usually slowed down.
This year is going to be different, Russo’s is focusing on Minnesota Fat’s pool tables, theater seating & electric and gas fireplaces. This isn’t a mild shift in merchandise, It’s a store wide branding transformation.
Not only is the showroom transformed, the whole online & off line marketing strategy is shifted to these new products.
Small business marketers can do plenty of things that big business can’t. To find out more, contact
bigblackpencil.com and get one FREE hour of consulting on your Chicago small business.
Contact us today and get a FREE big black pencil while supplies last.
October 28th, 2007 at 5:50 am
[...] Rich Brooks wrote an interesting post today on Donât fall into small business marketing hibernation!Here’s a quick excerpt[ Sleeping bear] This year, donât fall into small business marketing hibernation! … a small business in Chicago is, that customers use seasonal… [...]
September 8th, 2009 at 2:46 am
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