How much does your Chicago Marketing agency know about your customer’s website behavior?
Monday, 31 May 2010 by Mark Cramer
When was the last time your Chicago marketing company walked you through the analytics for your Chicago business website and discussed marketing strategies to improve your business. Apart from the analytics you view in Google analytics for your website are analytics for Adwords. The statistics they provide are Clicks, Impressions, Click through ratio (CTR), Average cost per click (CPC) and average position.
Did you know that your marketing firm could connect your Google adwords code to Google analytics to see how many people visit your site through paid search as opposed to how many people visit organically? This would help you understand who is interested in which part of the site and help you determine if your marketing company was using the right strategy for your business.
Your marketing agency can also set up goals in Google analytics that will help you see what keywords are converting best on your site. Creating groups of keywords can help you identify areas of your industry customers are most interested in. You can create simple landing pages to match the keywords and identify your customer’s interest.
This is a great way for you and your marketing company top do a little research for your new website redevelopment before you start spending on a brand new website for your Chicago business. Once you see what your customer is most interested in, you can tailor your goods or services to match the interest of your prospects. Your visitors can tell you exactly how to change your website to make them like it more.
