What’s your weiner whistle? Social media thoughts from a Chicago Marketing Agency

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Oscar Meyer is an example of a social media pioneer. I saw the Oscar Meyer weinermobile on the street today and had to stop, get a picture, a whistle and of course a hot dog. This is the second time in my life we crossed paths. I couldn’t help but morph into that seven year old kid again and grin ear to ear. It made me wonder just how many brands, large or small, effectively leverage their brand. There were little kids and moms all smiling as they walked around the wagon, peeking inside and got their weiner whistle.

Brand Love

Social Media for 60 years running

At Beyond Big Marketing, we think about ways to tighten the relationships between customers and their brands. The wiener mobile and FREE wiener whistle  is one of the first viral social media campaigns launched in the 30’s and is still successful today.

Why was it successful?

  1. It was about the brand
  2. It was spontaneous
  3. It was rewarding
  4. It was fun

The weiner mobile helped Oscar Mayer build their brand one bite at a time.

Some Chicago businesses dive into social media and expecting immediate results, likes and follows. They are disappointed. We’ll help you reach out to your customers and make them smile one byte at a time. That’s how to build brand buzz and customer loyalty.

If you are looking to make a real impact on your customer, contact us.

We’ll help you find your weiner whistle.

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